Inter-lux/Whitegoods Opens a Design Studio in London, England
In addition to Inter-lux acquiring all assets and IP for the Whitegoods brand from Whitegoods LLC, the company has opened a design office in London led by Inter-lux Design Director and original Founder of Whitegoods, Douglas James. The design studio will focus on product and promotional development.
“Whitegoods was developed to address the need for simple and effective integrated lighting tools for the world’s most discerning specifiers.” states James, “The Design Studio allows us to continue to innovate the market through the refinement and expansion of the Whitegoods product line.”
CEO Mark DeVries states, “We are very excited to have reunited with a team of Whitegoods designers that includes Douglas James, the author of the Whitegoods language of light, as well as Thanh Tran and Andreas Anastasi, who are experienced Whitegoods designers. We are equally positive about the fact that they are located in London, the home of the brand.”