Inter-lux Acquires Whitegoods
Inter-lux has announced that it will acquire all assets and IP for the Whitegoods brand from Whitegoods LLC. Inter-lux has integrated design, engineering and manufacturing, as well as all sales and support services in their facility in Baltimore, Maryland.
Whitegoods was founded in 2001 in order to address the need for minimalist, integrated lighting products that are easy to specify, install and maintain. All operations in the UK were shut down in December 2015, when the rights to the brand were purchased by Whitegoods LLC, a Maryland corporation.
Inter-lux manufactures and distributes quality lighting brands in North America through an established network of well-supported independent sales representatives. Inter-lux has distributed and eventually manufactured the Whitegoods product line under license for 10 years. During that time, the brand has steadily expanded and gained market share in North America.
In 2016, Inter-lux began exporting Whitegoods product internationally to meet the demands of both domestic and international design firms commissioning projects in the UK, Italy, Dubai, China, France and other countries. Inter-lux recently opened a fulfillment facility in the UK to service international projects.
Along with the purchase, the company has opened a design office in London led by Inter-lux Design Director and original Founder of Whitegoods, Douglas James. The design studio will focus on product and promotional development.
CEO Mark DeVries states, “The acquisition of the Whitegoods brand was a natural next step for Inter-lux. The ability to retain the design team led by Douglas will insure the integrity of the brand as we accelerate new products into the marketplace as Whitegoods re-establishes itself internationally. All new product, commencing with some very exciting introductions this year, will be designed on an international platform, which allows our customers to specify a product that will be certified for any world market, and be functionally and aesthetically the same.”